The impact of Malaysian Cocoa Board (MCB) promotional tools: Advertising, direct marketing and public relation in fostering public awareness towards cocoa consumption / Dk Ashykin Pg Omar Ali Shaiffuddin

This paper encompassed the topic of strategies that produced by Malaysia Cocoa Board in
order to give impact to public awareness .The purpose of the study are to identify the
promotional activities done by Malaysian Cocoa Board, to determine the effectiveness of
promotional activities toward public awareness and to identify the promotional activities
succeed in creating consumer awareness.
In doing this research, the researcher look aspects in promotional tools (advertising and
publicity, direct marketing, public relation and etc.).This aspect had been set to put in the
questionnaire and it will help researcher to gather information in order to achieve the
objectives.