The success factors on marketing personal care product of JJWIDE Biotrade / Ahmad Nuraizat Zainal

For the business which is known as small and medium enterprise need to know what the factors to becomes success in the business. JJWide Biotrade which sells the personal care product need to know what the factor that contribute the company to become success in the market. The company need to know the demand of the consumer in order to compete with others competitors. There is problem to this company to becomes success in marketing personal care product which is the company difficult to maintain -their sales. In order to becomes success in business, the company need to maintain and increase their sales, so that the company can become success in the market. JJWide Biotrade have a good quality of product, which is it can be seen on user of their customer. The product is effective which is it can kills the germs and bacteria at body and makes the body more healthier. But, JJWide Biotrade lacks of the brand images, which are the product is not well-known in the market. So that the company need to find the factor that will contribute the company to become success in marketing personal care product. The objective of this study is to determine the success factor in marketing personal care product and to recommend the company on how to improve marketing strategy in personal care product. This research is in the qualitative study that uses primary and secondary data by finding for related journal. A set of 100 of questionnaire were distributed towards 100 of respondent which is Kulai resident and also the users of personal care product. This study used Statistical Package for the Social Science (SPSS) and the results found that there are three significant independent variables which are pricing, convenient location, and branding. Whereby the another one variables are not significant which are perceived behavioural.