Md Zani, Rosliza and Ramli, Abd Rasyid and Mohd Saad, Shakirah
(2020)
Measuring service quality / Rosliza Md Zani ... [et al.].
FBM Insights, 2.
pp. 14-16.
ISSN 2716-599X
Official URL: https://fbminsights.uitm.edu.my/
Abstract
Quality of a service can be understood as a comprehensive customer evaluation of a particular service and the extent to which it meets their expectations and provides satisfaction. It is one of the crucial factors that determines the success of an organization by which the organization needs to integrate all business functions towards meeting every customer's expectations. To achieve these capabilities, the organization must be equipped with criteria and meet certain requirements as a facilitator in improving and maintaining the quality of service. (Berinyuy & Daniel, 2010).
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Md Zani, Rosliza rosliza568@uitm.edu.my Ramli, Abd Rasyid arasyidr@uitm.edu.my Mohd Saad, Shakirah shakirahmdsaad@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Kedah |
Journal or Publication Title: | FBM Insights |
UiTM Journal Collections: | Others > FBM Insights UiTM Cawangan Kedah |
ISSN: | 2716-599X |
Volume: | 2 |
Page Range: | pp. 14-16 |
Keywords: | Measuring; Service quality |
Date: | 2020 |
URI: | https://ir.uitm.edu.my/id/eprint/49588 |