The customer makes business company performs better a quantitative study of online customer service effectiveness in motherhood.com.my website / Nur Salwa Fauzan

"There is a great deal of information being published today and discussed on the topic of total quality management, continuous quality improvement, customer service, and customer satisfaction. Proponents of these topics or approaches to conducting business tend to emphasize the importance of conforming to specifications, keeping the process in control, meeting requirements; giving customers What they want and handling complaints effectively. Despite the proliferation of books, articles, videos, seminars, and conferences on these subjects and approaches, none of them is central to a successful business" (Nguyen, Trong Son Tung, 2014).
Today's Start-up companies must manage a strange paradox: In the race to win market share and its promise of profit. Purchase at the physical store has been changed to online shopping as it supports the people lifestyle nowadays. Based on Brettel and Spilk & Attig, 2010, there are cognitive studies of cultural in attitudes toward online purchasing and advertising, beliefs and consumer socialization. The understanding of customer purchasing behavior is important for a successful business, A company interested in building a solid, loyal customer base uses an approach different from that of a company interested in simply building market share. By providing the best for the customers it not just only providing positive from the customer but also impact a good performance for business sales and profit. Customer service for online shopping is very important to get through the customer request and complaints. From the services, the understanding about the customer needs and Wants.