Research on factors of online buying decision towards the herbal supplement products in Malaysia / Fatimah Az-Zahra Kassim @ Hassim

Pharmaceutical industry is the fastest growing segment in Herbal Supplements application market due to the consumer's reliability in the quality and effectiveness of herbal supplements. Retail Store segment dominated the distribution Channel market segment owing to rise in disposable income and favorable investment for infrastructure. Multi Herbs in product segment is the fastest growing market because of the need for multifunctional medications. Soy and specialty herbs are expected to grow lucratively. North America and Europe accounted for the largest market share With significant growth because of consumer awareness and product availability. In countries such as France, Germany and UK herbal supplements are sold in drugstores. Asia Pacific is witnessed to be the fastest growing market owing to huge, consumer especially Woman. (Gaithersburg, 2017)
Electronic retailing over the internet or online shopping first started in 1994 (Chua et 2006).
This new concept of retailing has captured the interest Of many retailers and merchants because Of the recognition that online shopping will is considered as an alternative channel alongside traditional offline retail channels such as physical retail stores (Chua et al., 2006),