Abstract
CHEW & BREW is a retail sole proprietorship business that sells biscuits, cookies and tea either through our shop which is located in Shah Alam or through our online channel which is Facebook. CHEW & BREW aims to cater to the demographic that is present within the area of Shah Alam, particularly teenagers and students within the age of 10 to 20 years.
CHEW & BREW was established at early November of 2020. Our cafe is located at 6, Jalan Sena 3/13A, Seksyen 3, 40000 Shah Alam, Selangor. That location provides us the strategic advantage in catering to the students because they are studying in a school located not far from our cafe. To do that, we offer our products at an affordable price and offer discounts on occassion to entice them to purchase our products.
Metadata
Item Type: | Entrepreneurship Project |
---|---|
Creators: | Creators Email / ID Num. Abdul Razak, Mohamad Zulhaziq 2020975503 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing T Technology > TX Home economics > Nutrition. Foods and food supply T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc. T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy |
Keywords: | facebook, sales, biscuits, cookies, tea, beverage |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/49138 |
Download
49138.pdf
Download (835kB)