Factors that affect the awareness of NBOS program towards employees graded N29 and above in state secretary office Negeri Sembilan / Nurul Syahirah Mustapha

National Blue Ocean Strategy (NBOS) is the brainchild of our YAB Prime Minister, Dato' Sri Mohd Najib bin Tun Hj Abdul Razak to make the Government Transformation Programme a success. The implementation of NBOS work culture will lead to new, creative & innovative ideas. It emphasizes collaboration among government agencies, the private sector and NGO's with the objective of delivering services and projects that are of high impact, low cost with rapid execution & on a sustainable basis. Because of that, most of the federal agencies and state agencies were exposed to implement the national blue ocean strategy. However, not all of the public sector were implementing this strategy because of lacking in awareness. Given that, the aim of this study is understand the awareness of NBOS program among the employees graded N29 and above in the State Secretary Office and to explore the importance of having an awareness among the employees graded N29 and above in the State Secretary-Office. The data of the study are collected by using qualitative method which is interviewing three respondents who works in the State Secretary Office Negeri Sembilan. Overall, at the end of this study, the result has shown there is a gap showed in the gap analysis table that refers to the importance of awareness and challenges in developing the awareness.