Exploring the elements in job advertising of Maukerja Malaysia / Norsahira Abd Rahman

The new ways for companies and brands to market their product and services have been available with the existence of social media. Starting from 21st century, the use of internet and social media has become a part of business strategies. It also shown that social media not only for communication tool for entertainment only but play an important part in marketing strategy of a company. This is importance for a start-up companies that striving to gain competitive advantage. Thus, Maukerja Malaysia has tried a new strategy to drive traffic from Facebook to their job platform and it give a shocking positive results where it went viral and increase traffic. However, they still not sure the specific elements in their job advertising that went viral in Facebook. Moreover, there are insufficient evidence or past studies o the social media marketing elements in job advertising, especially in Malaysia. Therefore, researcher wants to assess the types audience engagement towards job advertising in Facebook and to explore elements in a job advertising that able increase the audience engagement. To explore more about this topic, researcher conduct and exploratory research where researcher has to interview audience that engage with the job advertising by Maukerja Malaysia in Facebook to gain deep insight of this study. Thus researcher prepare two research questions to achieve the objectives of this study, (1) Which elements in job advertising of Maukerja Malaysia in Facebook is the main attraction to lead audience engagement? The result of this questions has been discussed and answered in Chapter 4 and Chapter 5 and the transcript from interview also included in Appendices. By identifying and exploring on the elements in job advertising in Facebook it will helps Maukerja Malaysia to plan their marketing strategies effectively and able to increase their job traffic.