Tasty Tasty Muffin / Aqibah Sabali ... [et al.]

Sabali, Aqibah and Norsahak, Norsyafiqah and Juman, Siti Shawiah and Indal Bangsawan, Wan Muhammad (2013) Tasty Tasty Muffin / Aqibah Sabali ... [et al.]. [Entrepreneurship Project] (Unpublished)


Tasty Tasty Muffin will be a entrepreneurial shop located at Alamesra,Kota Kinabalu.
Muffins will be offered with a variety of flavors, sizes, toppings and decorations. This shop
will contain a comfortable seating area, allowing customer to stop in and sit down. Tasty
Tasty Muffin will also include a catering service to large delivery order for big events,
providing greater convenience customer. Tasty Tasty Muffin will have extensive target
market. People of all ages enjoy delicious muffin and will therefore be included in the target
market. Tasty Tasty Muffin will be able to meet the needs of a wide spectrum of consumers.
Product quality is critical in the food industry. For that reason Tasty Tasty Muffin will ensure
product quality through the use of fresh ingredients, sale of only fresh muffin and a focus on
cleanliness. Innovations are also goal of the company. Tasty Tasty Muffin will provide
seasonal muffin with flavors corresponding to the seasons. Product quality and innovations
will be a major focus of the business.
Though Tasty Tasty Muffin will open as a single and over the time the business will strive to
expand. Once Tasty Tasty Muffin proves to be a success, the business will open more store in
Kota Kinabalu areas. As the success of the overall business increases, Tasty Tasty Muffin
will slowly expand to a wider range of Locations.A Company will allow consumers to view
everything offered in our shop as well as grant the option for customers to place orders.
Price at Tasty Tasty Muffin will strive to competitive based pricing. Costs and expenses will
be calculated to provide the business with a minimum price option, preventing any losses. As
long as industry prices are high enough to cover the calculated cost, Tasty Tasty Muffin will
choose price similar to its competitors.
Tasty Tasty Muffin first opens, it will host a grand opening to gain consumer awareness. The
event will offer free samples of a variety product offered by the business to achieve consumer
awareness as community member are frequently exposed to the business name.
These plans for Tasty Tasty Muffin are intended to help the business grow more successful
and profitable. However, through the use of financial analysis, customer surveys, share
comparisons, the company will be capable of determining which of these strategies fully are
productive to help the business thrive. Evaluating the effectives of different method of
marketing, Tasty Tasty Muffin will learn what is needed for the company to be an absolute


Item Type: Entrepreneurship Project
Email / ID Num.
Sabali, Aqibah
Norsahak, Norsyafiqah
Juman, Siti Shawiah
Indal Bangsawan, Wan Muhammad
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/47411
Edit Item
Edit Item


[thumbnail of 47411.pdf] Text

Download (1MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details