Fresh Rush Fisheries / Juriati Matim ... [et al.]

Matim, Juriati and Johari, Nurul Atiqah and Johari, Nuryumi Syazwi and Yahya, Noor Azriyah and Dazalan, Aisyah (2014) Fresh Rush Fisheries / Juriati Matim ... [et al.]. [Entrepreneurship Project] (Unpublished)


Fresh Rush Fisheries is a new company that operated in Malaysia. It is the first
company that being managed by bumiputera. The name of this company is come out from
the imagination by the partnerships members. It shows that how we positioning our products
in customer's mind until they can remember our company's name, simple and easily to
As for the business, we are providing a special, frozen raw fish, dried shrimp and
anchovies. As we go thru with the changes of environment, people nowadays don't put on
simple food on their own daily meals. So, our surveying we conclude that we are going to
provide the Malaysia with special, frozen raw fish, dried shrimp and anchovies, that are well
in high product's quality.
We are starting the business with the total capital of RM133,000 and all of the
partners are contributing RM2,000. We have eight workers that are general manager,
administration manager, operational manager, marketing manager, financial manager, and
four from the operational department.
Our market target of customers' characteristic is come from all income level, and for
all of the customers' level of ages.Wealsosendour productsto hotelsandtouristshop center.
Business plan is necessary to all entrepreneurs. It is prepared to a group of people
which are owners itself, bankers, suppliers, customers and employees. This plan include in
Business Plan chapter which is consists of marketing, operation, organization, and financial
We are believed that we will be able to achieve our business goal with our business financial
position statement. We will get our return modal within short time and our current ratio will
cover our liabilities and put our business in comfort stage with the highest.


Item Type: Entrepreneurship Project
Email / ID Num.
Matim, Juriati
Johari, Nurul Atiqah
Johari, Nuryumi Syazwi
Yahya, Noor Azriyah
Dazalan, Aisyah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agriculture > Agricultural economics
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Shellfish trade
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: March 2014
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