Case Study : LY Bakery / Nurzarifah Syafawati Azizan

LY Bakery aims to open another branch in Malaysia that supply cakes, breads and anything that related to baking. Therefore, based on the interview with the owner Puan Norlizawati, a brief overview of company information and products is described also the technologies that were used by the company. In addition, using the above methods, the strategies on how the company promotes its products and the achievement of this company
are collected and also explained briefly in this report.
Finally, swot analysis is discussed containing strength, weakness, opportunity and thread in the business. The problem facing the company from the swot analysis is outlined and suggested ideas for improving and solving the problem are suggested.