Malay-Park Cafe / Mohd Suhairi Salihuddin .. [et al.]

Salihuddin, Mohd Suhairi and Marzuki, Ash Shiddiq Dirril and Mohd Zaki, Muhammad Haziq and Japli, Muhammad Afiq and Dzulkarnain, Dzulfakhrul Radhi and Ambotang, Nurshuaidah Amieza (2015) Malay-Park Cafe / Mohd Suhairi Salihuddin .. [et al.]. [Entrepreneurship Project] (Unpublished)


The business oriented cafe in our country is getting wide and become famous in
few place. Because of that reason, our company will venture this type of business in Kota
Kinabalu with our different specialties from other cafe. The name of our company is
Malay-Park Cafe which is we want to represent the role of Malay people which is Malay
people also can become an entrepreneur. Other than that, the idea of Malay-Park Cafe is
actually to introduce the public about the business that we run with such different concept
and unique services. The name 'Malay-Park' is actually refer to us all as the Malay
Entrepreneur who run this business to create awareness to the public that this business is
surely "halal" and need no hesitation, and at the same time, 'Malay-Park' have as much as
similar sound of 'Melepak' which means chill.
Our cafe is not only for serve people with variety of food and beverages, but also
act to eliminate boredom of people while waiting for traffic congestion. We want
something different with other cafe which is our cafe provide some traditional Malay
food such as curry puff with different taste and many more. Some people want something
different or new, so we believe our business can attract people in in Kota Kinabalu
especially people who caught in traffic congestion. The markets for this business keep
increase due to the number of population change from time to time and we also tend to
fulfill the demand as well.
Malay-Park Cafe will locate at Jalan Tuaran Bypass, Kota Kinabalu Sabah. This
area is strategic because the road quite busy at the morning and evening. People go to
work at morning and going back to home at the evening, so this road quite busy at this
time. Other than that, it gives us advantages to establish our business here because this
road might have traffic congestion at the early morning and evening so we want to help
others who have not had time to enjoy breakfast and eliminate boredom of people while
waiting for traffic congestion. Plus, there is no other cafe that open at this area so it could
give us opportunity to run this business here. The target market for our business will be
totally for working people, resident, student and public because there is few education
center and people who live on that area.


Item Type: Entrepreneurship Project
Email / ID Num.
Salihuddin, Mohd Suhairi
Marzuki, Ash Shiddiq Dirril
Mohd Zaki, Muhammad Haziq
Japli, Muhammad Afiq
Dzulkarnain, Dzulfakhrul Radhi
Ambotang, Nurshuaidah Amieza
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: 2015
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