Sabah Ethnic Food Sdn Bhd / Alvin Damien Juis ... [et al.]

The Sabah Ethnic Food Restaurant (D'SEF) is a Sabahan traditional food restaurant located in
Gaya Street, Kota Kinabalu. D'SEF expect to make more and more loyal customers by providing
them with variety types of Sabahan traditional foods from different ethnics such as
Dusun,Kadazan, Murut, Rungus ,Bajau and others. In addition, the location that we have chosen
is really strategic where it is located in the center of the city, where people are always pass by,
and it really does help us in making this restaurant able to be found easily and people know the
existence of our business in here very well. Moreover, during the Sunday Market, along the
Gaya Street road will be crowded with so many people, and they need a place to stop by of
course to have something to eat. That will be our best opportunity to promote our restaurant.
D'SEF had selected a universal target market as everyone can become our customers. In
addition, we will use the concept of village-like to give customers the best feeling of calm and
peace environment during having their meal.
This restaurant business plant is a candid disclosure of the Sabah Ethnic Food business proposal-our
intent is to set realistic business expectation, and eliminate any questions about profitability
of business venture.
Entrepreneurs have a tendency to build up the restaurant with a very optimistic brush,
highlighting strength and camouflaging the risk. We as the business owner, we have a really
high commitment in the success of this restaurant. Our intent is to have a definitive business,
financial and marketing plan that not only serves our need for capital financing, but it utilized as
our daily business roadmap. We have taken all the precautions to validate our business and
financial models, focusing on realistic projections.
For the initial plan, we will only focusing on promoting our product and restaurant to people.
When our operation is stable and we gain a little bit financial return, we will use our capital to
add expand our business in terms of our restaurant size, our menu and also we will open
another branch of our restaurant.