77 Pesto / Azeem F. Wethmar Elias ... [et al.]

Elias, Azeem F. Wethmar and Mahar Zemi, Mohd Syaffiq and Sarifin, Mohd Syafiq Emir and Awangku Imran, Awangku Mohd Nazri and Hamdan, Muhammad Hairi Amin (2016) 77 Pesto / Azeem F. Wethmar Elias ... [et al.]. [Entrepreneurship Project] (Unpublished)


The name of our company is 77PESTO, our types of company is partnership and
the type of business is serving pasta. Our product started with an idea as a result of
immense hours of brainstorming amongst our company's board of directors. Initially, our
idea was to serve deliciously yet hearty comfort food for our customers as a reminded
that food need not to be high end or expensive to be enjoyed or savour. However, like
all growing businesses we are also searching for the kind of food that has commercial
value to it. Hence, we came up with our idea to serve spaghetti as our product due to
the fact that not only it is loved by all ages it's commercials value is relatively high as it
is enjoy through out the globe. As a minor conclusion, the answer as to how we came
up with the idea is basically following our intuition, and stomach. Our business is be at
the One Borneo shopping mall. Shopping mall is distinctly different from downtown and
local business strips. The shopping mall building is pre-planned as a merchandising unit
for interplay among tenants. Its site is deliberately selected by the developer for easy
access to pull customers from a trade area. It has on -site parking as a common feature
of the layout. The amount of parking space is directly related to the retail area.
Customers like the shopping centre's convenience. They drive in, park and walk to their
destination in relative speed and safety. Some shopping mall provide weather
protection, and most provide an atmosphere created for shopping comfort. For the
customer, the shopping centre has great appeal. We will launch our product when the
festival is coming for example like hari raya, this is because at that time many worker
will get they holiday for that time. When we start to launch at that time our advertising
and marketing will be spread faster to the other customer, this is because when the
festival like hari raya getting closer there are many people will go to the shopping mall to
buy clothes, pants, and everything to get ready for the hari raya festival. At that time we
will take the advantages to promote our product and service to all the customer that
come to the shopping mall. This strategy will help us to be known faster and widely with
the customer.


Item Type: Entrepreneurship Project
Email / ID Num.
Elias, Azeem F. Wethmar
Mahar Zemi, Mohd Syaffiq
Sarifin, Mohd Syafiq Emir
Awangku Imran, Awangku Mohd Nazri
Hamdan, Muhammad Hairi Amin
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/45018
Edit Item
Edit Item


[thumbnail of 45018.pdf] Text

Download (1MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details