Frutas Cafe / Melsy Binor... [et al.]

Binor, Melsy and Francis, Paulina Jessy and Patrick, Vanessa Vera and Peter, Sherrylyn Diana (2017) Frutas Cafe / Melsy Binor... [et al.]. [Entrepreneurship Project] (Unpublished)


Whenever it is about the businesses, there must be specific goals to be achieved. In
order to meet the goals of a business, the entrepreneur must be able to know the
efficient and effective business plan to running a business in a long term. In
general, we are providing the information about our overall business plan which
includes the administrative plan, marketing plan, operating plan and also the
financial plan. By doing this method, we will be able to know our strengths and
weaknesses. Furthermore, we also be able to recognise and aware of the
consumers' wants and needs and also to their consumers behaviour.
We introduced healthy foods and drinks to everybody. Our foods and drinks
are made up of a fresh fruits which are the main ingredient of our products. It
contains a lot of benefits to the people. We also give the best choices of foods and
drinks to the customers to satisfy their needs and wants. At the same time, we are
promoting the people to have a great and healthy lifestyle.
Our product is meant for everybody. Everyone can consume our products
either adults, teenagers or children .We want to meet our goals to maximise our
profit by introducing our product to all people. Therefore we produce variety
delicious foods and drinks to attract more people to buy our product.
To be more successful, we are doing the best strategies to locate and sell our
products as it will affect our performance in running a business to a long term and
also to meet our objectives of a business. Our cafe location is at the Kota Kinabalu
International Airport as it is has more potential buyers to our product. At the same
time we are promoting our local fruits such as 'bambangan' to the foreigners.


Item Type: Entrepreneurship Project
Email / ID Num.
Binor, Melsy
Francis, Paulina Jessy
Patrick, Vanessa Vera
Peter, Sherrylyn Diana
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Selangor
Keywords: Business plan; Business management; Entrepreneurship
Date: March 2017
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