The practicality of leading a healthy lifestyle by consuming convenience food : a preliminary literature study / Siti Zulaikha Mutaza & Nurul Amirah Abdul Karim

This study was conducted in an academy institute which is in Universiti Teknologi Mara, Dungun, Terengganu to explore the awareness on convenience foods among academician and motivate the consumers to practice a healthy lifestyle. This study conducted by using a primary data collection incorporated through interviews to verify the current knowledge and awareness about the consumption of convenience foods while using a preliminary survey. This study was focusing on the effect consuming convenience foods, comparison of the benefits consumption of convenience food and organic food as well the other factors which are meal time, portion size, nutrient content and physical activities that also take into account to lead a healthy lifestyle. This study also focus on the age group between 30 to 50 years old where they already have a stable financial status for them to make a choices either to consume organic food or convenience food. By constructing the focus group for interview according to the individual respondents, varies data can be gained in qualitative form that need to be transcribe in order to make an analysis. This study contribute to the body of literature on the practicality of leading a healthy lifestyle by using convenience food, by elaborating on the effect, benefits and others factors in consuming convenience foods. The finding imply on possibility of consuming convenience food to lead a healthy lifestyle by take a consideration of the classification of convenience foods and the right implementation of the meal time, portion size, nutrient content and physical activities. The keywords that have been focus are convenience food, organic food, demographic and health while this type of paper is a research paper.