This paper analyses the effect of profit and service charges, service quality, convenience and management with the acceptance of non-Muslim customers on Bank Islam Malaysia Berhad (BIMB) products and services. As we can see nowadays, Islamic banking sectors have rapidly growing over the period of time. This is due to the acceptance of non-Muslim people all over the world on the Islamic banking products and services provided by the institutions.
This study is concerning on the non-Muslim customers that using products and services of BIMB. 250 structured questionnaires were administered in 2012. Overall, the results of this research show that profit and service charges, service quality, convenience and management showedthe relationship with the acceptance of non-Muslim customers on BIMB products and services.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Shafee, Muhammad Yahya 2010367943 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Shabir Ahmad, Bashir Ahmad UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HG Finance > Banking > Acceptances H Social Sciences > HG Finance > Banking > Bank accounts. Bank deposits. Deposit banking H Social Sciences > HJ Public Finance > Finance, Islamic |
| Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
| Programme: | Bachelor Of Business Administration (Hons) Islamic Banking |
| Keywords: | Customers Acceptance ; Profit And Service Charges ; Service Quality ; Convenience ; Management |
| Date: | December 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/44386 |
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44386.pdf
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