De' Light Coffee Shop / Stefanie Rusmin ... [et al.]

Rusmin, Stefanie and Mensin, Wendy Rocnelah and Ekok, Reeta Ericca and Epin, Elviana and Eddy, Nur Fazreen and Yahing, Samuel (2017) De' Light Coffee Shop / Stefanie Rusmin ... [et al.]. [Entrepreneurship Project] (Unpublished)


This business is based on partnership where consists of six members which hold
important positions in the company such as General Manager, Administration Manager.
Marketing Manager. Operations Manager and Financial Manager. The business capital is
amounted to RM48 000 where the total contribution of each member is RM8000.
De 'Light Coffee Shop is determined to become a daily coffee bar for local coffee addict,
a place for chilling and relaxing with friends as you try to escape the daily stresses of life
and just a comfortable place. It also a place to meet your friends, make assignment, or read a
book. All in one. With the growing demand for high quality gourmet coffee, pastries, and
great service, De "Light Coffee Shop will capitalize on its proximity to the campus nearby
Bandar Indah Permai to build a core of repeat customers. De 'Light will offer its customers
the best prepared coffee in the area with many other attractions such as pastries, free Wi-Fi
and many more that costumers can enjoy their visit to our coffee shop.
In administration plan. we really focusing on how we want to achieve our mission and
vision and objectives of our coffee shop. It also include our office layout and organizational
chart .At operating plan ,in fact that our business is new. We will open our shop 7 days per
week in order to stabilize our company. In marketing plan ,we do many promotion that will
attract costumer to our shop. For example, flyers, name card. social media and other.
We will expect that our business will become more developed in the near future because
with the first coffee shop in Indah Permai . the demand will increase not only during any
occasion but it might be a new daily snack. This will give more advantages for us to make
our product more profitable and stable in the long run.


Item Type: Entrepreneurship Project
Email / ID Num.
Rusmin, Stefanie
Mensin, Wendy Rocnelah
Ekok, Reeta Ericca
Epin, Elviana
Eddy, Nur Fazreen
Yahing, Samuel
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages > Tea, coffee, cocoa, etc.
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Plantation and Agrotechnology
Keywords: Business plan; Business management; Entrepreneurship; Coffee; Cafe
Date: 27 March 2017
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