Voceland Cafe / Nur Adeira Kassim ... [et al.]

Kassim, Nur Adeira and Jimmy, Noor Lyssa and Abd Aziz, Farah Zila and Hassim, Nurhasra and Lian Soi, Salfarijah (2017) Voceland Cafe / Nur Adeira Kassim ... [et al.]. [Entrepreneurship Project] (Unpublished)


Our business is based on partnership where it consists of five members. Our total contribution is
RM90 000 as our capital for this business purpose.
VoceLand Cafe will offer a range of foods and drinks that using main ingredient, fruits. Our cafe
is located at Imago Shopping Mall. Our target market customers are general which is come from
all different level of ages. Many people like drink and eat sweet foods product but VoceLand
Cafe will provide much healthier options that will assist in the competitive advantage.
Fruits provide a lot of nutrients and health benefits. Most fruits are naturally low in fat, sodium,
and calories-none have cholesterol. All people know, with consume fruits in our daily life; it will
help to reduce risk to get disease such as heart disease. Therefore, based on our observation and
survey, we have decided to create VoceLand Cafe in order to encourage people to consume more
fruits in the easy way.
Based on the summary above, we are venturing into food and beverages industry. VoceLand
Cafe strategy is to shows people that VoceLand Cafe have excellent product, rich of healthier
foods and drinks and give benefits to the community in term of health. To execute on this
strategy, VoceLand Cafe also will be located at shopping area that can attract many customers.
Besides, VoceLand Cafe set the price of foods and beverages that are provided with affordable
price to our customers.


Item Type: Entrepreneurship Project
Email / ID Num.
Kassim, Nur Adeira
Jimmy, Noor Lyssa
Abd Aziz, Farah Zila
Hassim, Nurhasra
Lian Soi, Salfarijah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Fruit trade. Nuts industry
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Accountancy
Keywords: Business plan; Business management; Entrepreneurship; Food and beverages
Date: March 2017
URI: https://ir.uitm.edu.my/id/eprint/43902
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