#Rasta Cafe / Norsyameera Anisah Abd. Rahman ... [et al.]

Abd. Rahman, Norsyameera Anisah and Ligadu, Valentina Joyceline and Dusing, Alfera and Martin Juil, Joey Gerry (2015) #Rasta Cafe / Norsyameera Anisah Abd. Rahman ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

#Rasta Cafe is a cafe/restaurant located in Lot 82, Blok I, Ground Floor, Plaza Utama, Alamesra, Kota Kinabalu, Sabah that allows the students, working people, young adults as well as tourists around the area to have their gastronomy needs satisfied in one convenient location. #Rasta Cafe serves variety of food and drinks selection with an affordable and reasonable price to its customers accompanied with talented live bands every night. #Rasta Cafe also sells its own merchandise goods with funky and colourful design to attract the buyers. While there are only few of themed cafe or restaurant in Kota Kinabalu, #Rasta Cafe believes that it can penetrate the market by giving the best service and quality to each customer that walks in to the cafe .. Through unheralded customer attention, #Rasta Cafe will slowly but surely gain market share as it services the entire family, creating long-term relationships. Lastly #Rasta Cafe location will allow it to attract a lot of walk in traffic. People across Malaysia have decided to dine in with us when they want to fulfill their gastronomy need, for example to order and have a taste of our very own wrapped burrito. #Rasta Cafe has foreseen this opportunity to provide the finest and highest quality of food and beverages and service to its customers, despite their age or gender. This has shown that #Rasta Cafe has the caliber to be one of the most well-known and successful cafe in Malaysia. We, #Rasta Cafe, saw the opportunity that this business has the potential of growth and success provided that it is handled efficiently. The people will always have their need for food satisfied where the food is prepared with a lot of care combined with the environment and ambience of our cafe which themed Rasta where they will feel comfortable, relax and fun at the same time. #Rasta Cafe sees this as a way to prosper in this market, by taking advantage of all these people's need.

Metadata

Item Type: Entrepreneurship Project
Creators:
CreatorsEmail / ID. Num
Abd. Rahman, Norsyameera Anisah2013624664
Ligadu, Valentina Joyceline2013484034
Dusing, Alfera2013633602
Martin Juil, Joey Gerry2013844288
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Item ID: 43857
Uncontrolled Keywords: Business plan; Business management; Entrepreneurship; Cafe
URI: http://ir.uitm.edu.my/id/eprint/43857

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  • Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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