#Rasta Cafe / Norsyameera Anisah Abd. Rahman ... [et al.]

Abd. Rahman, Norsyameera Anisah and Ligadu, Valentina Joyceline and Dusing, Alfera and Martin Juil, Joey Gerry (2015) #Rasta Cafe / Norsyameera Anisah Abd. Rahman ... [et al.]. [Entrepreneurship Project] (Unpublished)


#Rasta Cafe is a cafe/restaurant located in Lot 82, Blok I, Ground Floor, Plaza Utama,
Alamesra, Kota Kinabalu, Sabah that allows the students, working people, young adults as well as
tourists around the area to have their gastronomy needs satisfied in one convenient location.
#Rasta Cafe serves variety of food and drinks selection with an affordable and reasonable price to
its customers accompanied with talented live bands every night. #Rasta Cafe also sells its own
merchandise goods with funky and colourful design to attract the buyers.
While there are only few of themed cafe or restaurant in Kota Kinabalu, #Rasta Cafe
believes that it can penetrate the market by giving the best service and quality to each customer
that walks in to the cafe .. Through unheralded customer attention, #Rasta Cafe will slowly but
surely gain market share as it services the entire family, creating long-term relationships. Lastly
#Rasta Cafe location will allow it to attract a lot of walk in traffic.
People across Malaysia have decided to dine in with us when they want to fulfill their
gastronomy need, for example to order and have a taste of our very own wrapped burrito. #Rasta
Cafe has foreseen this opportunity to provide the finest and highest quality of food and beverages
and service to its customers, despite their age or gender. This has shown that #Rasta Cafe has the
caliber to be one of the most well-known and successful cafe in Malaysia.
We, #Rasta Cafe, saw the opportunity that this business has the potential of growth and
success provided that it is handled efficiently. The people will always have their need for food
satisfied where the food is prepared with a lot of care combined with the environment and
ambience of our cafe which themed Rasta where they will feel comfortable, relax and fun at the
same time. #Rasta Cafe sees this as a way to prosper in this market, by taking advantage of all
these people's need.


Item Type: Entrepreneurship Project
Email / ID Num.
Abd. Rahman, Norsyameera Anisah
Ligadu, Valentina Joyceline
Dusing, Alfera
Martin Juil, Joey Gerry
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords: Business plan; Business management; Entrepreneurship; Cafe
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/43857
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