The relationship between personality traits and prestige sensitivity with fashion consciousness among UiTM students in Sabah / Ainatul Farsha Abd Matalip

Abd Matalip, Ainatul Farsha (2015) The relationship between personality traits and prestige sensitivity with fashion consciousness among UiTM students in Sabah / Ainatul Farsha Abd Matalip. [Student Project] (Unpublished)

Abstract

The purpose of this project paper is to study the factors influences in the fashion
consciousness among the UiTM students in Sabah. The researcher is focusing on
personality traits and prestige sensitivity. For the aid of this research, quantitative data
collection and convenience sampling is use in aiding the research. The target population for
this study is the students from local University which is Bachelor Degree Students in Faculty
of Business Management in UiTM Sabah. 150 questionnaire distributed to the respondent
and 120 was analysed with 73 Female and 47 Male. Researcher analysed the data by using
Statistical Package for the Social Sciences (SPSS) software.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Abd Matalip, Ainatul Farsha 2013289476
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Employee participation in management. Employee ownership. Industrial democracy. Works councils H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Women T Technology > TT Handicrafts Arts and crafts > Clothing manufacture > Dressmaking and women's tailoring. Fashion
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Personality traits; Prestige sensitivity; Factor influences: Fashion
Date:	December 2015
URI:	https://ir.uitm.edu.my/id/eprint/43265