The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar

Annuar, Mohamad Harith (2016) The marketing effectiveness of Tabung Haji`s Link Card (THLC) among rural account holders in Sabah / Mohamad Harith Annuar. [Student Project] (Unpublished)

Abstract

This research is an attempt to investigate the marketing effectiveness of Tabung Haji Link
Card among rural account holders in Sabah. Over 300 questionnaires were distributed during
the study. The researcher identified that there are three (3) independent variables involved in
this study namely Location, Advertising, and Product. In the findings, it is shown that
Product has a perfectly positive significant relationship with the dependent variable. The
dependent variable in this study is the marketing effectiveness of THLC among rural account
holders in Sabah. Respondent involved in this study are among account holders who are
registered under Lembaga Tabung Haji.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Annuar, Mohamad Harith 2013385525
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Advertising
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Marketing; Lembaga Tabung Haji; Rural account holders
Date:	June 2016
URI:	https://ir.uitm.edu.my/id/eprint/43258