Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali

Omar Ali, Siti Rapidah and Wan Marzuki, Wan Nur Khadijah and Mohd Said, Nur Shafini and Abdul Manaf, Suhaily Maizan and Adenan, Nur Dalila (2020) Perceived ease of use and trust towards intention to use online banking in Malaysia / Siti Rapidah Omar Ali. Jurnal Intelek, 15 (1). pp. 107-114. ISSN 2682-9223

Abstract

The development and invention of technology has transformed the way organizations conduct their businesses currently including banking institutions mainly in offering online banking services. Since the year of 2000, online banking services have been introduced in Malaysia. Still, online banking users in Malaysia are intolerant by issues of trust towards online banking which affect their level of acceptance. This study aims to identify the effect of perceived ease of use and trust towards intention to use internet banking among staff in Municipal Council in Malaysia. Technology Acceptance Model (TAM) was used as a research framework. 265 online banking users in a Municipal Council in Malaysia were tested using self-administered questionnaire. To examine the relationship between perceived ease of use and trust towards the intention to use internet banking, Pearson correlation and multiple regression were employed. The findings showed that perceived ease of use and trust have significant relationship with the intention to use internet banking. The outcomes offered valued information for both financiers and policy makers particularly when designing online banking marketing approaches.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Omar Ali, Siti Rapidah
UNSPECIFIED
Wan Marzuki, Wan Nur Khadijah
UNSPECIFIED
Mohd Said, Nur Shafini
UNSPECIFIED
Abdul Manaf, Suhaily Maizan
UNSPECIFIED
Adenan, Nur Dalila
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking > Acceptances
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus
Journal or Publication Title: Jurnal Intelek
UiTM Journal Collections: UiTM Journal > Jurnal Intelek (JI)
ISSN: 2682-9223
Volume: 15
Number: 1
Page Range: pp. 107-114
Keywords: Perceived ease of use, trust, intention, online banking
Date: February 2020
URI: https://ir.uitm.edu.my/id/eprint/42889
Edit Item
Edit Item

Download

[thumbnail of 42889.pdf] Text
42889.pdf

Download (316kB)

ID Number

42889

Indexing

Statistic

Statistic details