Abstract
This study aimed to determine perceptions of safety after flight tragedies among degree students in UiTM, Campus 1 Kota Samarahan. There have four dimensions of perception of safety such as experiences, trustworthiness, reputation and tangible that affect the behavioural intention after flight tragedies. The result revealed that the reputation dimension of perception was the most important in this study. The relationship between perceptions and behavioural intentions on airline safety was also investigated. The perceptions of safety have a significantly positive relationship especially tangible dimension with behavloural intentions. In addition, in this study also provides recommendations to improve airline safety. In this study, 285 degree student respondents were selected to answer the questionnaires.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Seli, Norita Mina 2012602988 |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration With Honours (Marketing) |
Keywords: | Airline Safety , Marketing, airline industry |
Date: | June 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/42538 |
Download
42538.pdf
Download (1MB)