A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud

Tengku Mohamud, Tengku Mu'izz Farizul (2015) A study on UiTM Samarahan Student's attitude towards online shopping / Tengku Mu'izz Farizul Tengku Mohamud. [Student Project] (Unpublished)

Abstract

The purpose of this study is to investigate UITM Kota Samarahan student's attitude towards online shopping. Also, this research aims to identify which of the independent variables (Perceived Benefit, Previous Online Shopping Experience, Student Lifestyle and Perceived Merchant Trustworthiness) provide more influence toward attitude and intention towards online shopping. This Study also measure relationship between independent variables and dependent variable.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Tengku Mohamud, Tengku Mu'izz Farizul 2012314097
Subjects:	H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	student's attitude towards online shopping,study case
Date:	December 2015
URI:	https://ir.uitm.edu.my/id/eprint/41892