Abstract
Wonderland Cake House offers bakery products and services for customers, providing variety cake, muffin and bread that give high satisfaction of consumer. Our clients is customers identifying as middle and low class who want consumer product with affordable price of product. Wonderland Cake House offers a verity of cakes that give nutrition of health, low sugar, low calories and receive Halal certificates. Wonderland Cake House marketing strategy is to emphasize the quality and price of our products and services. We offer affordable price because many people especially our target which is youngster people get attract with such price. The management of Wonderland Cake House consists of 4 lead workers which are Cassandra Paul, Nurul Filzah, Sylvia and Norsafika. Our workers has extensive experience in finance, businesses, sales and accounting. Already we have service and products commitments plan to aggressively build our brand through ads and signboard. The loving bakery and cake that Wonderland Cake House will provide is sure can appeal to customers throughout Kuching, Sarawak.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ramelan, Norsafika 2017224172 Mahadi, Nurul Filzah 2017231006 Paul, Cassandra 2017230984 Sylvester Igak, Sylvia 2017246646 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products H Social Sciences > HF Commerce > Marketing H Social Sciences > HG Finance > Financial management. Business finance. Corporation finance |
Divisions: | Universiti Teknologi MARA, Sarawak > Mukah Campus > Faculty of Business and Management |
Keywords: | cake,bakery,kuching,partnership,business plan |
Date: | 6 December 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/40756 |
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