Case Study : Seri Pena Enterprise / Siti Nor Faqihah Haslubis

Haslubis, Siti Nor Faqihah (2020) Case Study : Seri Pena Enterprise / Siti Nor Faqihah Haslubis. [Entrepreneurship Project] (Unpublished)


Seri Pena Enterprise has been establishing in the early year of 2008. The business was started by Mr. Asri bin Abd Rahman. He is the Chief Executive Officer (CEO) of Seri Pena Enterprise. He is also an alumni of University Technology Malaysia (UTM). The factory was located at Kampong Bachok, Kelantan, Malaysia.
Their main product is fresh budu and this business scoped based on manufacturing, packing, delivering as well as food distribution. Developed from a deep interest in entrepreneur and cooking, Mr. Asri has done deep research about budu’s demands and marketing in the local area and around East Coast states which are Kelantan, Terengganu and, Pahang. Seri Pena was chosen as the name to represent their business.
From the first start operated, there are eight workers. Even though, there only eight workers Mr. Asri said it was enough. All the manufacturing and the process of making budu are doing by manually. There is only one machine and that is only for crushing the anchovies. Seri Pena Enterprise was vastly recognized by the local customers due to the increase of advertising and owned by a local Muslim people.


Item Type: Entrepreneurship Project
Email / ID Num.
Haslubis, Siti Nor Faqihah
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Seri Pena Enterprise, fresh budu, Entrepreneur and cooking
Date: July 2020
Edit Item
Edit Item


[thumbnail of 38346.pdf] Text

Download (438kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details