Abstract
This research was conducted in objective to identify the factors that influence public acceptance towards Kelantan to invest in Islamic gold dinar. For this purpose, survey to 150 respondents) using purposive sampling method was conducted. Out of those, 120 questionnaires were received and usable. The data was then analyzed using SPSS 20.0 statistical tool via frequency analysis, reliability test, descriptive analysis, crosstab test, regression and coefficient of correlation. From factor analysis it was found that there were three factors namely level of knowledge, no interest bearing / shariah compliance and profit expectation that influenced the public acceptance towards Kelantan gold dinar. From this research, it is proven that there was a good level of willingness to invest in Islamic gold dinar currency among the respondents. Also, there is a fairly good amount of general knowledge of the public about the Islamic gold dinar currency investment. It can be concluded that two of the studied variables were acceptable as affecting the willingness to invest in Islamic gold dinar which are the profit expectation and no interest bearing / shariah compliance
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Mamat@ Nik Mohamed, Nik Nur Amalina 2010367993 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor IDRUS, SYUKURRIAH UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HG Finance > Investment, capital formation, speculation |
Divisions: | Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Frequency analysis, reliability test, descriptive analysis, crosstab test, regression and coefficient of correlation |
Date: | June 2013 |
URI: | https://ir.uitm.edu.my/id/eprint/38321 |
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