The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli

The title of this research is "The Customer Preferences Towards Real Estate Property: The Contributing Factors". The first purpose of this research is to determine the level of the customer preferences towards real estate property among the workers is Kulim Technology Park Corporation Sdn. Bhd. The second purpose is to determine the relationship between the factors of location, design, price and information towards the customer preferences towards real estate property. There are four independent variables involved which are Location, Design, Price and Information. Furthermore, the hypothesis was been constructed and focused on the objective to determine whether there has significant relationship between those independent variables with the customer preferences towards real estate property. A total of 150 respondents have participated. Besides that, the methodology for this research was primary data collection. For primary data researcher used questionnaire as primary data and all the information based on the questionnaire was analyzed and interpret. The reliability test, frequency analysis, descriptive analysis, Pearson's correlation coefficient testing and regression method was used for data analysis. Based on the multiple regression method, the results show that location, design, price and information are significant relationship to the customer preferences towards real estate property.