Abstract
This study focuses on factors that contribute to communication competence that includes knowledge, skills and behavior. Besides that this study also aims to identify whether the respondents apply Communication Competency at their workplace. Communication competence is the demonstration of communication knowledge through the appropriate use of communication skills (Lailawati Mohd Salleh, 2011). The respondents are managers working at Government sectors, at the District of Perak Tengah which consist of 17 government organizations. These respondents were chosen because the researchers want to understand the managers’ communication competencies as a personal trait, as well as, organizational need and excellence. The study has revealed that majority of the respondents did apply knowledge, skill and behavior in their communication especially in dealing with clients, subordinates and their staff.
Metadata
Item Type: | Conference or Workshop Item (Paper) |
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Creators: | Creators Email / ID Num. Mohd Azmi, Nor Farhana norfa610@perak.uitm.edu.my Abd Karim, Zatul Himmah zatul446@perak.uitm.edu.my Anual, Norazlan azlananual@perak.uitm.edu.my Hashim, Norhafiza norha275@kedah.uitm.edu.my |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational behavior. Corporate culture H Social Sciences > HF Commerce > Personnel management. Employment management > Communication |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
Event Title: | TeSSHI 2014 |
Page Range: | pp. 683-695 |
Keywords: | Communication Competence, Knowledge, Skill, Behavior |
Date: | November 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/35551 |