Oro Snacks (4Bites) / Muhammad Nur Aiman Khairudzaman ... [et al.]

Muhammad Nur Aiman, Khairudzaman and Nur Sabrina, Fazli and Nur Hidayu, Zahari and Nur Nisyyah, Jafri (2020) Oro Snacks (4Bites) / Muhammad Nur Aiman Khairudzaman ... [et al.]. [Entrepreneurship Project] (Unpublished)


The purpose of why we prepared the business plan is to make sure that our business will run smoothly and will helps us in the future when we want to make any decision making. The business is based on partnership of 4 members which hold an important role such as general manager, administrative manager, marketing manager, operational manager and financial manager.

We started the report with some introduction such as our company name which is 4Bites Enterprise, offer Malaysian traditional tasty snack called oro snacks. The meaning of oro is gold in Spanish. It is a symbolic of golden baked ‘kuih siput’ made by premium ingredient with various flavors and the purpose of preparing the business plan. We also include business profil and top management profile in the business plan.

Next, included the detail of marketing department. Marketing is important because it gives outlines the strategy our company will use to market the products to our customers. Our target market will be mostly adult and we target on male adult because base on our survey, they react positively on our product. Our oro snack is different from any other snacks that existed, it is because we are going to make a snack base on Malaysia traditional snack that had been forgotten by the peoples. We want to make sure that our traditional snacks will give a big impact on our customers. Next, they also will be included how the product packaging will look like.

The next part is on operational plan, operational objectives are short terms goals whose achievement brings an organization closer to its long term goals included in operational plan is activity chart and operational layout. We also receive halal certificates and we provide our employee with typhoid vaccine. It is to make sure that the product that we create is safe to eat and clean. Our company legally operates on 1 January 2020. Our offices are located at Bandar Mahkota, Cheras. This place has been selected because it is a developed community, meaning that most of its residents can be said to be rather moderate and they can afford our product.

Next, for administration part which is a crucial component of a company. It is also related to the company level of success. Administration plan also consist of company vision, mission, objectives, the organizational chart. In the administration plan also included task and responsibility of the employee with the administration budget such as remuneration, office supply, and, more expenses regarding the indirect overhead.

Finance manager task is to determining how a business will afford to achieve their strategic goals and objectives of the firm. As a result of successful business plan, the account forecast the net profit after tax for the first year is RM 324,839. The sales and net profit after tax is expected to increase for the next year. The member will contribute a capital amounted RM 19.197.00 for each member.

To summarize, our product will be market through social media such as Instagram, Facebook and our own website. We also will distribute flyer aggressively to build our brand. We also had our agent throughout the state in Malaysia. We hope that this will give reader the clear view of what to expect in our business plan.


Item Type: Entrepreneurship Project
Email / ID Num.
Muhammad Nur Aiman, Khairudzaman
Nur Sabrina, Fazli
Nur Hidayu, Zahari
Nur Nisyyah, Jafri
Email / ID Num.
Thesis advisor
Dr. Umol Syamsyul, Rakiman
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
Divisions: Universiti Teknologi MARA, Perak > Tapah Campus
Keywords: Snacks; Salted Egg; Cookie and Cream
Date: 15 August 2020
URI: https://ir.uitm.edu.my/id/eprint/35153
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