Drivers of consumers willingness to pay for halal logistics: The case of muslim community in Seri Manjung / Muhamad Bukhari Basir

Muslim are supposed to use halal food and eschew from halal ones. Most sections of food supply chain which is farming, manufacturing food, restaurant policies and retail marketing. However, are managed by non-Muslim business and county. Halal logistics has to do with the procedure of managing the purchase, transferring, storing and controlling livestock, material component, partially completed or completed inventory of non-consumable and consumable product. They also deal with relevant certification and data services in supply chain and the business to ensure their compliance with the general rules of Shariah. This research is aim to study the factors that drivers the consumer's willingness to pay for halal logistics in Seri Manjung , Perak such as consumer's perception on halal logistics, their concern about halal, media coverage and service capability. This research is based on questionnaire survey and the data were collected from 250 respondents. The data was analysed by descriptive analysis, reliability and validity test and regression analysis by using SSPS version 23.0. The finding result show the perception of usefulness of halal logistic have positively affected with customer's willingness to pay for halal logistic among Muslim community in Seri Manjung, Perak.