The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal

Tuan Muhammad Kamal, Tuan Nur Azyyati (2009) The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal. [Student Project] (Unpublished)

Abstract

The purpose of this research is to know the effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya (CTP). The promotional mix consists of elements such as advertising, sales promotion, publicity and personal selling. Nowadays promotional mix has gained importance within the country to achieving the competitive advantage. Moreover promotional mix has been used not by the profit organization but also the non profit organization. The findings show that the CTP have encountered problem in their promotional mix strategies in order to attract the consumers. The study is to find the level of public awareness toward CTP product and services through promotional mix that their uses, to determine the most effective promotional mix can enhance public awareness and to determine the promotional mix used by CTP effective in creating public awareness. As to solve the problem, the researcher suggests some of suggestions for the company to enhancing their promotional mix strategies. A total of 50 of respondents have been asked by using questionnaire in order to gain information and feedback to the company. The questionnaire consists of questions about the effectiveness of promotional mix in creating public awareness toward the products of CTP.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Tuan Muhammad Kamal, Tuan Nur Azyyati
2006142911
Subjects: B Philosophy. Psychology. Religion > BF Psychology > Consciousness. Cognition > Awareness
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting > Market surveys. Including brand choice. Brand loyalty
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Promotional mix; Public awareness; Cruise Tasik Putrajaya
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/31655
Edit Item
Edit Item

Download

[thumbnail of 31655.pdf] Text
31655.pdf

Download (163kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

31655

Indexing

Statistic

Statistic details