Abd Majid, Nurul Farhana
(2014)
Factors influence guests’ satisfaction to continually accommodate at Hatten Hotel / Nurul Farhana Abd Majid.
[Student Project]
(Unpublished)
Abstract
The purpose of this study is to identify the factor influence guests’ satisfaction. The research is based on a sample of 93 respondents who accommodate and had spent their nights at Hatten hotel at least for one night. The results show that cleanliness, facilities, safety, location and price have significant relationship with guests’ satisfaction. However, only facilities and price have significant influence towards the satisfaction level of the guests. While location, cleanliness and safety are not statistically significant in influencing guests’ satisfaction.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Abd Majid, Nurul Farhana 2010279374 |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing (BA240) |
Keywords: | Guests’ satisfaction; Cleanliness; Facilities; Safety; Location; Price |
Date: | 2014 |
URI: | https://ir.uitm.edu.my/id/eprint/30423 |
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