Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli

Mohd Nooh, Norasmah and Rosli, Norsyafiqah (2013) Perceptions towards service quality and impact on repatronage intention at Melaka River Cruise / Norasmah Mohd Nooh and Norsyafiqah Rosli. [Student Project] (Unpublished)

Abstract

This study focuses on “Perception towards Service Quality and Impact on Re patronage Intention” and objective is to identify whether the service quality used by Melaka River Cruise give impact towards customer re patronage intentions on Melaka River Cruise. This research is design to determine the suitability of service quality that can help to improve the service of Melaka River Cruise. The questionnaire was distributed randomly of 70 respondents. Based from useful 70 questionnaire analyzed, the service quality has relationship between customer re patronage intentions and Melaka River Cruise can improve their services to influence of the positive cruise experience towards customers.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Nooh, Norasmah 2010656428 Rosli, Norsyafiqah 2010865738
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords:	Service quality; Melaka River Cruise; Repatronage
Date:	2013
URI:	https://ir.uitm.edu.my/id/eprint/28179