A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali

Mohd Ali, Nurlyiana (2016) A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. [Student Project] (Unpublished)

Abstract

The purpose of the study is to determine the level of intention to purchase Halal cosmetics product among Generation-Y. This study also identifies the antecedent factors that influence the intention to purchase Halal cosmetics product among Generation-Y. Knowledge and perceived quality have been found to influence Generation-Y to purchase Halal cosmetics product. The findings indicate that there is a relationship between independent variables (knowledge and perceived quality) and dependent variable. Meanwhile, this study found that there is no relationship between religiosity and dependent variable.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Ali, Nurlyiana 2012180223
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords:	Halal cosmetics product; Generation-Y; Purchase intention; Theory of Plan Behavior (TPB); Malaysia; Religiosity; Knowledge; Perceived quality
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/27024