Social media at workplace: A case study of employees' productivity among administrative staff at Universiti Teknologi Mara Campus Jengka, Pahang / Sahira Qistina Suffa

The purpose of this paper is to study the relationship between the factors of social
media and employees' productivity at Universiti Teknologi MARA Campus Jengka,
Pahang. A total of 113 questionnaires were distributed to the administrative employees
by using simple random sampling. The unit of analysis of this study was being the
administrative employees who have working in Universiti Teknologi MARA Campus
Jengka which is located in Pahang. The questionnaire will be distributed to various
department, such as Department of Administration, Department of Treasurer's,
Department of Academic Affairs Division, Department of Research & Industry Network,
Department of Student Affairs, Department of Library, Department of Auxiliary Police
and Department Facilities & ICT Management both male and female regardless their
position in the workplace. Meanwhile, these studies have one major hypothesis which
employees' productivity and four subsidiaries hypothesis of communication channels,
knowledge sharing, intention to use and intrinsic motivation. Therefore, all of the factors
are the factors of social media towards employees' productivity at Universiti Teknologi
MARA Campus Jengka, Pahang because all of the factors were within the range of high
and very high. Besides, it was also shown that the relationship between the factors of
social media at Universiti Teknologi MARA Campus Jengka, Pahang was (r=.753) and
the degree of correlation was strong and have a positive relationship with employee
productivity. Thus, there was a positive relationship between intrinsic motivation and
employees' productivity.