An effectiveness distribution channel in improving profitability and sales toward Delima Oil Products Sdn Bhd / Norasikin Yahaya

Delima Oil Products Sdn. Bhd is the largest Palm Oil Producer in the world. It has a monopoly on the palm oil and has a considerable market share of palm oils market in domestic and international industry. Basically, the research objectives of this study are to identify the effectiveness distribution channel toward Delima Oil Product Sdn.Bhd to deliver their services to consumers where it need to focus not just on understanding product choice, but also on understanding the reasons for channel choice. The effectiveness distributions channels are an importance issues that need to be reviewed in improve DOPSB profitability and sales.

As a palm oil product that provide the product toward customer the distribution channel play a major role to create customer loyalty for their product. A basic organizational setup of a conventional consumer goods manufacturer would constitute the production, logistic and sales & marketing departments. These separate components would work together to deliver integrated marketing- meaning that every part of the business combines to deliver superior customer value at minimum cost. Marketing is an approach to business rather than a specialist discipline. Unlike the more specialized roles of production, Buying, Selling and R&D, Marketing is everyone business. The marketing approach challenges everyone to relate their work to the needs of the market-place and to balance it against the firm own profit needs. A descriptive research will be used as a framework in conducting the marketing research project and distribution of questionnaire forms among the DOPSB main customers Seremban area is conducted. A correlation analysis will be used to identify the significant relationship between the variables. For findings, there are five factors which influence an effectiveness distribution channel in term of improving profitability and sales for DOPSB and customer purchase decision making. In conclusion there is a positive relationship between customer suggestions in improving distribution channel for DOPSB to be more effectiveness. Three Hypotheses is accepted. This chapter shows the results of hypotheses done by researcher. All three hypotheses were accepted and the results are well interpreted. All of the independent variables have a positive significant relationship with the dependent variables.