Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin

Nowadays, there are many competitors in the Malaysian magazine industry. Readers are given choices to choose their reading material for the magazine. The dailies range from Bahasa, Chinese, Tamil and English are competing amongst themselves to get the new readers.

Following the scenario above, it is an alternative for researcher to study will focus on the Customer Satisfaction: impacts of revamping HAl magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley. The demographic profile of readers will gather information on gender, race, age, and marital status income level, education level and others It is to show the concepts and trend between before revamp and after revamp the HAl magazine.

Besides, this study will also cover customer's satisfaction on both pre-purchase and post-purchase satisfaction. This study will reveal the expectation and reaction from readers towards the changing of HAl version. The study will also look into the trend of readership volume, since the introduction of New HAl version. The main purpose of having this trend analysis is to study any changes on HAl readership volume. The information of sales volume may be obtained from AC Nielsen Media Research. HAl is a weekly entertainment magazine featuring fresh materials, quick bytes and news briefs on celebrities and sports personalities plus weekly events in both local and international arenas.

After study we fine that, based on the respondents In conclusion from the analysis and data interpretation, it is not exaggerating to say that readers' are satisfied and can accept the New Revamping HAl magazine in the Market. From the demographic profile of the readers', most of the readers are Female, race is Malay, age between 20-24 years old, Students, and monthly personal income is Below RM1000 and has certificate or diploma. And Household income is RM3001-RM4000.