Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh

Ab. Karim, M. Shahrim and Chua, Bee-Lia and Salleh, Hamdin (2009) Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 1 (3). pp. 1-16. ISSN 1985-8914 ; 2590-3837

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Abstract

This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clear images of ‘core food value’, ‘Malaysian food specialty’, and ‘Malaysian food uniqueness’ but is rather unclear on the images of ‘food and dining atmosphere’ and ‘features of Malaysian food’. Tourists’ satisfaction with ‘quality and value of food’ and ‘accessibility convenience’ were relatively higher than ‘dining atmosphere’ and ‘culinary tourism products’. Regression analyses revealed that food images and food attributes’ satisfaction significantly predicted tourists’ overall satisfaction, and the overall satisfaction revealed a significant relationship with tourists’ behavioral intentions. Implications for managers who are involved in food tourism are posited.

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Item Type: Article
Creators:
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Ab. Karim, M. Shahrim
UNSPECIFIED
Chua, Bee-Lia
UNSPECIFIED
Salleh, Hamdin
UNSPECIFIED
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 1
Number: 3
Page Range: pp. 1-16
Official URL: https://www.jthca.org/
Item ID: 19414
Uncontrolled Keywords: Food image, Food attribute satisfaction, Overall satisfaction, Behavioral intention, Malaysia
URI: https://ir.uitm.edu.my/id/eprint/19414

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19414

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