Factors influencing motivation and commitment of voluntary participation in the multicultural events and self-satisfaction / Sulaiha Mohd Isa

Human resource is an important element in managing any successful event involving committed personnel that is willing to go a step beyond, have high level of desire to serve others and possess certain level of motivation. However, the uncertainty of economic development and the certainty needs of human labour is becoming a major concern. To cut cost, unpaid labours or volunteers’ with high level of commitment is used to deliver successful event and currently becoming an increasingly important component in human resource management to achieve certain business strategies. Hence, this study investigates the factors influencing motivation and commitment of voluntary participation in the multicultural events and their self-satisfaction. A random survey on 1,500 participants that volunteered to be part of the performing management team was conducted with a net response rate of 47.27%. The result showed that motivation and commitment factors, as well as commitment and selfsatisfaction
have a significant (positive) relationship and effect on volunteers’ participation. Meanwhile, the result depicts that there was no significant differences in motivation among the volunteers with different demographic profile except for gender, race and religion. Based on these findings, it is hoped that this study will further enhance knowledge in the human resources field and training. With respect to volunteers’ commitment to be involved in an event, awareness towards quality enhancement and cost reduction through the use of the volunteers is hoped to be able to geared future volunteers’ programmes towards the development of a better planning, implementation, and evaluation process.