Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat

Mahat, Siti Fatimah (2013) Rebranding of corporate identity, Wet World Shah Alam / Siti Fatimah Mahat. [Student Project] (Unpublished)

Abstract

This academic writing is about rebrand corporate identity for Wet World Shah Alam. Wetworld Water Park Shah Alam is the place for get an exciting water attraction . Based on the website virtualmalaysia.com,it was officially opened in February 1996. Wet World Shah Alam is the place that faces the scenic Taman Tasik Shah Alam. It was the perfect family outing destination and was constructed to be child-friendly and user safe. However, if compared between Wet World Water Park with other water theme park such as Sunway Lagoon, it is less known because of brand.

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Item Type: Student Project
Creators:
Creators
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Mahat, Siti Fatimah
2010125261
Subjects: H Social Sciences > HF Commerce > Branding (Marketing)
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Art and Design
Programme: Bachelor of Art and Design (Hons)
Keywords: Rebranding, Wet World Shah Alam, theme park
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/13315
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