Fish skin salted egg

Fish Skin Salted Egg Enterprise is a partnership business which it is supposes to sells crunchy fish skin that coated with salted egg powder. It is located at No 4, Medan Istana 5, Bandar Tun Razak, 56000 Kuala Lumpur. Our company are holding to this vision, “Leading new businesses that can deliver effectiveness for all,” and mission, “Get a good source of income so that this business becomes move successful, business opportunities to succeed in the future and Making it easier for people to get what they want. This organization are form by five managers in total. As for the highest position is the general manager follows by administration manager, operating manager, and marketing manager. “Eating non-stop” is the moto of Fish Skin Salted Egg. In term of administration plan, we are expecting to plan and coordinating administrative procedure and systems, recruiting and training personnel, last but not least to allocate responsibilities for each staff. The purpose is to be ready and get such a high quality of works outcome in term to achieve company’s goals. Each manager had been given their part of task which had shown in schedule of task and responsibilities. Next for the marketing plan, our objectives are to grow brand awareness to the public, to increase sales by 15% in the next six months and increasing average order by 20% and to promote the new product and be well – known among new customers. Our target market are from 15-40 years old, also we are targeting them by age and gender. The price for Fish Skin Salted Egg is RM35.00 per bottle. It could consider cheaper than the other brand. We are using marketing strategies based on few aspects such as product, place, price, and promotion. Not to forget, for operation planning we want to improved production, improved debt management, and utilization of information technology. We are looking forward to product more products to stay in line with the wishes of the customer. Our office layout is combining with the shops as customers can also come to pick up at the counter. Last but not least, for financial plan we want to increase revenue, to balance the budget and to maintain profitability. We are expecting to increase our profit year by year and push up our company. For coming years, we want to expend this business to oversee.