Abstract
Vision: To provide the best, high-quality halal baked goods, and variety of desserts for all customers all over the country. Company Background: Our Business Company is called Butter Up Bakery. The name has been chosen because Butter is widely used in baking to add texture and volume to baked goods and desserts. Product: Butter Up Bakery have 3 products include Pizza Cookies, Classic Brownies and Lotus Biscoff Cheesecake. However, the signature of Butter Up Bakery is Pizza Cookies. Our products do not contain any ingredients that are prohibited for Muslims from consuming under Islamic law. Markets: Butter Up Bakery market target will be located at Kuantan. Butter Up Bakery establish at No. 42 Tingkat Bawah Bangunan Construction Town Jalan Putra Square 6, 25200 Kuantan, Pahang and targeting 70,000 people population in Kuantan. We choose to market our product in this area because It is close to mall and there are many business operations around Butter Up Bakery such as 7-Eleven, Etiqa Takaful, and others. So, it can attract many customers and many people can find it easily. Distribution Channels: Butter Up Bakery distribute the products directly to the customers, because we produce our product in our own bakery and shops. Competitors: Butter Up Bakery have some competitors that already exist in the market such as Secret Recipe and King Bakery.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Mahayuddin, Dayana Aqilah 2019232322 Ahmadi, Dayana Batrisya 2019236324 Mohmad Shah, Nurhanisah 2019686594 Zaharni, Nur Atika Amira 2019428496 Mohd Hanifah, Nurhani Farzana 2019443946 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Cooking > Baking. Confectionery T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Baked products industry, Bakery, Cookies, |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130527 |
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