Abstract
1two3 Cookies is a cookies maker in Malaysia that produce the quality cookies in affordable price. Chocolate Supreme and Red Velvet Royale cookies are the signature and customer choices. The business management of 1two3 Cookies consists of Chief Executive Officer, Administration Manager, Marketing Manager, Operation Manager and Financial Manager. The capital for running this business is RM200,000 and also the loan is RM150,000. The vision and mission of 1two3 Cookies are to be the top cookies in Malaysia and bake quality cookies that meet the taste of customers. This business open from 10:00 a.m. until 7:00 p.m. on Tuesday until Sunday to make sure the customers can get their cookies with proper time. Besides,1two3 Cookies is located at Lot 1708, Lorong IM 15/8, Bandar Indera Mahkota, 25200, Kuantan, Pahang. This location in the middle of urban and rural area, because of that everyone can buy the cookies easily. Then, the target customers of this business are the teenagers and adult especially who are cookies lovers. 1two3 Cookies also has competitors which are Synorah Cookies and Imania’s Cookies that produce the cookies but with different flavours. Because of that, to make 1two3 Cookies be the first choice of customers, this business always makes an improvement in making a promotions and advertising to attract the customers and increase the sales. It is related with 1two3 Cookies mottos which is ‘Satisfy Your Cookies Taste’.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Zunkafali, Nur Atiqah 2019261724 Nazri, Muhammad Nazhif Fitri 2019644624 Ramli, Berliana Anom 2019427092 Abdul Rahman, Nur Athirah Husna 2019433812 A Rahim, Nurfatihah 2019214274 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Cooking > Baking. Confectionery T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Entrepreneurship, Cookie industry, Small business |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/130526 |
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