Abstract
Healthy Fruity Jam Company is a partnership-based corporation with six leading employees holding important positions. The manager is Nur Shahila, marketing staff is Aisya Hazlee, operation staff is Nurin Izzati, administrative staff is Aziatul Aliana and financial staff are Nursyaemah and Aifaa Natasya. The business capital is RM187, 321. The members have considerable business, distribution and finance expertise. The business offers the amazing taste of jam with a variety choice of flavor that is made from fresh fruits coming from our farm at Cameron Highland. The jam is suitable to eat with bread, biscuit and also can be used as filling for the cake. The flavour that was provided are strawberry flavour, pineapple flavour, grapes flavour and mango flavour. It is located at Cameron Highland Central Market Brinchang, 39000 Brinchang, Pahang. The business is estimated as an explosion of growth over the year. Bandar Cameron Highland Pahang is seen as the strategic place to innovate the mainstream of Jam into a whole new experience of product which is Healthy Fruity Jam to the community. The marketing strategy of Healthy Fruity Jam is to achieve revenue growth of at least 10% per year. The prices of Fruity Jam are affordable to the community. The place of this business is also near to the famous places which tourists always visited such as kea farm, sheep farm, house of lavender and other places. The members have service and a commitments plan to colour the brand through the website and buntings to create bigger opportunities.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Hazlee, Aisya 2018861754 Azman, Aizatul Aliana 2018421546 Zakaria, Nur Shahila 2018675592 Mohd Zulkifli, Nurin Izzati 2018213768 Othman, Nursyaemah 2018671784 Mohd Rosdi, Nurul Aifaa Natasya 2018406866 |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification T Technology > TX Home economics > Nutrition. Foods and food supply |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Fruit Jam, Strawberry Jam, Pineapple Jam |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/129456 |
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