Healthy fruity jam fruity jam

Hazlee, Aisya and Azman, Aizatul Aliana and Zakaria, Nur Shahila and Mohd Zulkifli, Nurin Izzati and Othman, Nursyaemah and Mohd Rosdi, Nurul Aifaa Natasya (2021) Healthy fruity jam fruity jam. [Entrepreneurship Project] (Unpublished)

Abstract

Healthy Fruity Jam Company is a partnership-based corporation with six leading employees holding important positions. The manager is Nur Shahila, marketing staff is Aisya Hazlee, operation staff is Nurin Izzati, administrative staff is Aziatul Aliana and financial staff are Nursyaemah and Aifaa Natasya. The business capital is RM187, 321. The members have considerable business, distribution and finance expertise. The business offers the amazing taste of jam with a variety choice of flavor that is made from fresh fruits coming from our farm at Cameron Highland. The jam is suitable to eat with bread, biscuit and also can be used as filling for the cake. The flavour that was provided are strawberry flavour, pineapple flavour, grapes flavour and mango flavour. It is located at Cameron Highland Central Market Brinchang, 39000 Brinchang, Pahang. The business is estimated as an explosion of growth over the year. Bandar Cameron Highland Pahang is seen as the strategic place to innovate the mainstream of Jam into a whole new experience of product which is Healthy Fruity Jam to the community. The marketing strategy of Healthy Fruity Jam is to achieve revenue growth of at least 10% per year. The prices of Fruity Jam are affordable to the community. The place of this business is also near to the famous places which tourists always visited such as kea farm, sheep farm, house of lavender and other places. The members have service and a commitments plan to colour the brand through the website and buntings to create bigger opportunities.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Hazlee, Aisya
2018861754
Azman, Aizatul Aliana
2018421546
Zakaria, Nur Shahila
2018675592
Mohd Zulkifli, Nurin Izzati
2018213768
Othman, Nursyaemah
2018671784
Mohd Rosdi, Nurul Aifaa Natasya
2018406866
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Keywords: Fruit Jam, Strawberry Jam, Pineapple Jam
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/129456
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