The elements of product quality that influence the customer satisfaction towards Kazz Hidroponik domestik products

This study mainly focusing on the elements of product quality that produces by Kazz Hidroponik Domestik which that contributes to customer satisfaction towards its hydroponics products. This study requires 30 respondents to answer the questionnaire in order to help the researcher to get the findings. The targets customer that answer the questionnaire are mainly focus on customer that buying the hydroponics product from the company. Based on the finding of respondents researcher found that the elements in product quality such is aesthetics, performance, features, perceived quality, serviceability, reliability, conformance, and durability plays a role in influencing the customer satisfactions. Beside that the study also identifies the satisfaction of the customer towards the product produce by company. The data that collected were analyzed using Statistical Package for Social Science (SPSS) Program. The respondents that answer the questionnaire were based on none probability sampling. Researchers also have given some recommendations and suggestion to Kazz Hidroponik Domestik that they can improve its product quality in order to increase customer satisfaction.