Abstract
BERJAYA Cook Sdn. Bhd. offers bakery products and services for costumers, providing the variety cookies that surely will gives high satisfaction of consumer. Our clients is customers identifying as middle and low class who want want become product with affordable price to our customers. Our business located area Bangsar, Kuala Lumpur. There are four business company that sell similar things like us in Bangsar, Kuala Lumpur but we are the only one that have delivery services to our customer’s place. In our company, there are 6 main managers which are General Manager, Administration Manager, Operation Manager, Financial Manager and Marketing Manager. Our workers have extensive experience in finance, businesses, sales and accounting. BERJAYA Cook Sdn. Bhd. Marketing strategy is to emphasize the quality and affordable price of our products and services. Thus, we develop marketing strategy that can attract customers to come to our Licious Cookies shop.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Shamuddin, Nur Atiqah 2018423056 |
| Subjects: | H Social Sciences > HF Commerce > Business H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Business societies > Advertising > By product, profession, service, or industry, > Food. Food service |
| Divisions: | Universiti Teknologi MARA, Pahang > Jengka Campus |
| Keywords: | Bakery, Affordable Snack, Dessert, Cookies |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/128721 |
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