The Bujang’s

The Bujang’s offers a conveniently and economical foods for customers that are majority low income households. With three selected menus, it is served with a complete basic meal that contains a whole nutrients which also would simultaneously assist customers with their daily budget, because of we offer the selective menus with a economical price. Also, customers have the power to select from our menus that would definitely, appropriate with the local taste which can assist them with their daily preference through food. Our clients are identified as middle and low class since the cost is affordable. But, mainly, we focuses more towards the low income households. Besides that, the target market range from the demographic segmentation to the psychographic segmentation, since the food are designed specially for the low income households, it is to make sure that they are served with the best and superb quality from us. The Bujang’s accentuates the price and also the quality of our products and services as the marketing strategy. The price that we offer can be affordably purchased since the average residents in Bertam Perdana has moderate income. With that in mind, a marketing strategy has been induced regarding the price to attract more customers in that particular area.