Determinants impacting employees purchase intention during movement control order: the case of online purchase products in banking sector.

Covid-19 outbreak around the world have given an impact towards people daily lives’ activity. Malaysia is one of the country that had been affected by this Covid-19. One of the major step taken by the Malaysian government was to implement a Movement Control Order (MCO) to curb the spread of Covid-19. The aim of this study is to identify factors that lead to online purchase intention among employees in banking sector during MCO. The factors consist of price, perceived ease of use, perceived usefulness and website design. There were 131 sets of questionnaires collected from employees in banking sector through online survey. All the collected data were analyse through IBM SPSS Statistics. The results showed that only two factors which are perceived ease of use and website design have a significant relationship with online purchase intention among employees in banking sector. Therefore, this study will bring attention to several factors that online product seller needs to focus on in order to build a good website and there will also be several recommendations of government action that can be taken.